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Why is Addiction to Ultra Processed Food so Hard to Overcome?

8 reasons why we struggle to give up sugar.

Me talking to camera about ultra processed food addiction.

I love your questions! Please send through to kate@sugaraddiction.co.uk.

PS, In case you are short of time:

  1. Sugar is a psychoactive drug pushed by adults in infancy and childhood.

  2. Sugar addiction hi-jacks deep neural substrates, instinct and reward

  3. It is a process AND a substance addiction - and for me, the need to feel full in my belly to feel safe was a real issue

  4. Hormonal adaptations that re-trigger cravings when we restrict

  5. Blurred boundaries - we still have to eat (Goddammit)

  6. If you can create addiction you will drive up profit

  7. Its flippin’ everywhere - an assault on the senses

  8. Societal pressure - why does every social event revolve around food?

The addict brain is a hidden super power - misdirected and making us miserable.

Is there a life beyond addiction ?

Too right - the gift of addiction is a life in recovery but remember, abstinence is not recovery.

Because recovery is an inside job!

Keep going.

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